Amundsen

Amundsen Sports, the adventurous Norwegian brand redefining functional outdoor wear, has taken a bold step forward in their digital journey. Known for their authentic connection to nature, timeless design, and technical performance, Amundsen is now equipped with a powerful backend integration that allows them to expand internationally without compromising on customer experience or operational control.

A Brand Built on Adventure

Inspired by the legendary explorer Roald Amundsen, the brand embodies a deep-rooted love for exploration and performance in the harshest conditions. From rugged mountain wear to urban outerwear, every product reflects Amundsen’s commitment to craftsmanship and innovation. As demand grows beyond Scandinavia, the company needed a scalable e-commerce and ERP ecosystem to match their ambitions.

The Tech Stack Powering Growth

Amundsen isn’t just selling outdoor clothing — they’re scaling a global operation. To do that, they’ve put a strong digital core in place: Centra as their e-commerce platform, Visma.net for ERP, and Junipeer as the real-time connector in between.

Each part of the system plays a critical role. Together, they operate as a single unit.

• Orders and delivery status move between systems automatically

• Product and inventory data stay aligned in real time

• Pricing adapts across markets through flexible, synced lists

• Customer and company records remain consistent and centralized

This is what modern operations should look like — fast, reliable, and built for scale.

Collaboration Across the Nordics

This solution came together thanks to a strong collaboration between Amundsen, digital integration consultancy Frend, and the Junipeer team.

Built to Move

Amundsen builds gear for people in motion, and now their systems move just as well.

Curious how integrations can simplify your growth?

Learn more about Centra x Visma.net integration