B2B ecommerce integration connects your B2B webshop to your ERP so that customer-specific price lists, credit limits, and large orders flow automatically — without manual re-entry, CSV exports, or post-order adjustments.
This guide covers what makes B2B integration different from B2C, what data needs to flow, and how to set it up.
What makes B2B integration different
B2B ecommerce has requirements that don’t exist in standard B2C setups:
Customer-specific pricing — different customers have different prices based on contracts, volume agreements, or distributor tiers. The webshop needs to read those prices from the ERP and show the right price to the right buyer at login.
Credit limits and net terms — B2B buyers often pay on invoice with net-30 or net-60 terms. The webshop needs to check available credit from the ERP at checkout and block or flag orders that exceed the limit.
Large, multi-line orders — B2B orders often have hundreds of line items. These need to flow into the ERP in full, correctly, without manual handling.
Customer and company data — B2B customers are companies, not individuals. Company registration numbers, purchase order references, delivery addresses, and billing contacts all need to sync correctly.
Partial deliveries and backorders — B2B orders are often shipped in multiple deliveries. The integration needs to handle partial fulfilment without creating duplicate invoices.
What syncs between B2B ecommerce and ERP
- Orders to ERP — each B2B order creates a sales order or invoice in the ERP with the correct customer, pricing, and payment terms
- Price lists from ERP — customer-specific prices are read from the ERP and applied in the webshop at login
- Credit limits from ERP — available credit syncs to the webshop so buyers see their credit status at checkout
- Company data — new B2B customers and updates flow between systems
- Stock levels — inventory updates from the ERP keep the webshop accurate
- Credit notes — B2B returns create credit notes linked to the original order
B2B and D2C in the same stack
Many businesses run B2B and D2C in the same webshop. Junipeer handles both — B2B customers see their contract prices and credit terms, D2C customers see standard prices. Both order types flow into the same ERP, separated correctly for finance and reporting.
Which ERPs work for B2B ecommerce?
The right ERP depends on your business size and complexity. Visma.net and Visma Business work well for mid-sized Nordic B2B companies. Business Central for multi-entity or complex B2B structures. Specter for pure-play distributors. Monitor G5 for manufacturing. Fortnox for smaller B2B volumes. See the ERP comparison guide.
Setup
Connecting a B2B webshop takes about 15 minutes technically. Configuration time varies — mapping customer-specific price lists, credit limit sync, and B2B segmentation rules takes longer than a standard B2C setup, but follows the same process in Junipeer.