Por dentro da configuração global de comércio eletrónico da Amundsen e da integração que a faz funcionar

Amundsen Sports, the adventurous Norwegian brand redefining functional outdoor wear, has taken a bold step forward in their digital journey. Known for their authentic connection to nature, timeless design, and technical performance, Amundsen is now equipped with a powerful backend integration that allows them to expand internationally without compromising on customer experience or operational control.

A Brand Built on Adventure

Inspired by the legendary explorer Roald Amundsen, the brand embodies a deep-rooted love for exploration and performance in the harshest conditions. From rugged mountain wear to urban outerwear, every product reflects Amundsen’s commitment to craftsmanship and innovation. As demand grows beyond Scandinavia, the company needed a scalable e-commerce and ERP ecosystem to match their ambitions.

The Tech Stack Powering Growth

Amundsen isn’t just selling outdoor clothing — they’re scaling a global operation. To do that, they’ve put a strong digital core in place: Centra as their e-commerce platform, Visma.net for ERP, and Junipeer as the real-time connector in between.

Each part of the system plays a critical role. Together, they operate as a single unit.

• Orders and delivery status move between systems automatically

• Product and inventory data stay aligned in real time

• Pricing adapts across markets through flexible, synced lists

• Customer and company records remain consistent and centralized

This is what modern operations should look like — fast, reliable, and built for scale. No silos, no lag, no inefficiencies. Just a tech stack that performs as hard as the brand it supports. 

But systems don’t align themselves — it took a tight-knit collaboration across partners to bring this vision to life.

Collaboration Across the Nordics

This solution came together thanks to a strong collaboration between Amundsen, digital integration consultancy Frend, and the Junipeer team. 

Frend is a Norwegian digital consultancy specializing in e-commerce, AI, no-code solutions, and digital workplace transformations. With a team of experts in business technology, integration, and digital operations, Frend makes everyday digital work easier and more efficient for companies across the Nordics. Known for their holistic approach, they focus on the interplay between business, technology, and people and act as a long-term strategic partner.

Frend played a key role in both recommending Junipeer and supporting the integration build. Their involvement ensured a future-proof setup, with all systems working together seamlessly to support Amundsen’s global ambitions.

Built to Move

Amundsen builds gear for people in motion, and now their systems move just as well. With their platforms working together behind the scenes, they’re not just ready to grow — they’re built to keep moving, fast and far. At the core of this success is a trusted ecosystem of partners who bring deep expertise and a shared commitment to Amundsen’s growth.

Curious how integrations can simplify your growth?