Custom-Built Integrations Are Holding Your Developers Back

25 Nov 2025
Marta Sakalouskaya
Digital Marketing Manager

Many e-commerce companies still rely on their developers to build and maintain custom integrations internally. That means countless hours spent tracking bugs, updating APIs, remapping data between systems, rebuilding broken webhooks, and scaling the integration whenever the business grows. However, considering that retail is moving fast, it’s time to ask yourself some questions:

Are in-house integrations pulling your developers away from more valuable work?

Aren’t these integrations slowing your team down when they could be optimizing the platform, improving delivery speed, and reducing operational friction?

If you answered yes to both questions, you can keep reading to learn how to simplify integrations and free up developer time.

Why are custom-built integrations slowing your team?

When companies build their own integrations, it gives developers a lot of repetitive tasks.

data flow

This traps them in a non-ending loop, wasting both time and talent.

Make your development team more efficient with iPaaS

Junipeer’s plug-and-play integration is designed to remove the load from your team. At Junipeer, developers utilize their time to focus on real innovation, rather than wasting resources fixing old connectors.

how ipaas helps

It is important to realize that e-commerce is, in fact, moving fast, with new channels, new marketplaces, and payment providers being introduced and tested. Junipeer can help your tech team work faster and without stress. Spending less time on fixing errors and more time focusing on innovation. New marketplaces or payment providers can be launched faster than ever without complications. Developers also get clear dashboards, so they know what is happening in real-time. And lastly, instead of dealing with various custom integrations, your team gets to work with one clean and scalable integration, which makes the whole setup easier to manage.

To learn more about iPaaS: Quick Guide to iPaaS

Follow Their Lead

Great Life - Junipeer

With the right systems in place, we can spend less time on administration and more time on what really matters — delivering high-quality products, providing outstanding customer service, and helping people live healthier lives. The onboarding with Junipeer was smooth and straightforward, and their team has been incredibly helpful in getting everything up and running. — Daniel Berglund, Co-Founder of Greatlife.

Tendenz - Junipeer

Migrating from Jetshop to Norce Commerce was a big step for us, and choosing Junipeer as our integration partner made all the difference. Their iPaaS ensured a seamless connection between Norce and Pyramid, reducing manual work and giving us the stability we needed to scale further. Together with the Nordic Web Team, the collaboration has set us up for future growth with backend confidence. – Jörgen Nykvist, CEO.

Jumper Fabriken - Junipeer

For us, it was important to connect Centra and Specter in a way that supports both growth and everyday operations. With Junipeer, we now have that foundation in place. — Michelle Winter, E-commerce & Sales Manager, Jumperfabriken.

Your next step

If you are ready to boost your business, let Junipeer’s iPaaS automate what slows your developers down, and allow them to use their talents as intended: to build, develop, improve, and grow your business.

You can experience our service, a 14-day free trial, without obligations.